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angela romero
About
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Work
angela romero
About
Contact
Work
About
Contact
Work

Featured Collections

Helping customers discover more while they shop.

Shoutouts

So many people helped bring this project to life!

Project Manager

Content Strategist

Researchers

Engineers

Data scientists

Product operations

Product Marketing Manger

Me (Designer)

Timeline: 6 months

Problem Statement

While Eataly customers could shop online, the experience lacked the discovery, storytelling, and ease of basket-building found in Eataly’s in-store experience.

Customers

While customers could shop Eataly online, the experience lacked the discovery, storytelling, and ease of basket-building that define Eataly in-store.

While customers could shop Eataly online, the experience lacked the discovery, storytelling, and ease of basket-building that define Eataly in-store.

Eataly

Want a way to connect with their Eataly customers

Eataly is more than a grocery storefront. They want better ways to connect with customers, bring its storytelling online, and create a more meaningful shopping experience

Partners were already looking for better ways to stand out…

We noticed Eataly’s brand partners were already seeking more distinctive ways to promote their products and create moments of discovery in the shopping journey.