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angela romero
About
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Work
angela romero
About
Contact
Work
About
Contact
Work

Shoutouts

So many people helped bring this project to life!

Project Manager

Content Strategist

Researchers

Engineers

Data scientists

Product operations

Product Marketing Manger

Me (Designer)

Problem Statement

While Eataly customers could shop online, the experience lacked the discovery, storytelling, and ease of basket-building found in Eataly’s in-store experience.

The experience leaned on search, categories, and product grids, useful for finding items, but less effective for inspiring discovery.

*****Crop the right image slightly so Pasta Sauces sits more central in the frame (not Fresh Fruits dominant).

Customers

Had no easy way to discover what’s new at their favorite Eataly store.

If Eataly introduces a seasonal product, featured collection, or special promotion, customers have to open the app and search the storefront themselves to find it.

Eataly

Want a way to connect with their online customers.

Eataly is more than a grocery storefront. They want ways to connect with customers, share their story, and bring more discovery into the online shopping experience.

Brand partners were already finding ways to stand out…

Eataly’s brand partners were using sponsored placements and product modules to get noticed, revealing a need for more intentional discovery moments in the shopping experience.

How might we…

…increase online demand by helping customers discover relevant products while they shop?